1. ignore social media – there are still a large number of folks that don’t see the need to engage in social media in any form – facebook, linkedin, activerain, blogging, youtube or twitter.  they still don’t see the need, don’t understand it, or are afraid of it.  my advice?  get over your fear, learn about it, read the success stories.  but get on it.  not 6 months from now.  get on it now.
2. spend too much time on social media – i’ve seen a number of people get caught up in the new gadgetry, gizmos and whizbang tools that come along.  they spend so much time – figuring the new technology out, playing with it, tweaking it – that they forget what their core purpose is in business.  it’s something i succumbed to years ago when i was still selling.  i was working on creating the perfect contact management program for my business.  i spent so much time building the perfect mousetrap, i lost sight of the primary objective – catching mice.  don’t spend all day on facebook.  don’t tweet all night on twitter.  don’t spend 3 hours per day on your blog.  use these tools to engage consumers and prospects.  then go out and meet these people face to face.  do business.
3. use social media to sell – so many people see these tools as another method to advertise their wares.  they jump on facebook and start posting advertorials in their status updates about how great their service is or posting a new property listing.  and that’s all they post.  they spam their twitter followers with advertising messages.  you know what?  if you’re not going to provide me with some value or tell me something interesting that’s going on in your world, i don’t want to hear about your listing.  and if you continue to do so, i’m gonna kick you out of my network.  i love sioux falls, south dakota, but i’m not moving there.  so stop advertising your listings to me.

don’t let any of these mindsets kill your business.  you’d be crazy to.

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