the other week i posted a blurb on my facebook fan page on qr codes, two dimensional bar codes that deliver information such as web sites, web-hosted pdfs and contact information to the user when the codes are scanned from a hand-held device. these codes got their name because they are “quick response” content delivery [...]
Tag Archive > sales
short sale avoidance
i’ve had more than a few real estate agents from around the country telling me they’re not doing short sales in their business right now. for whatever reason – too labor intensive, high failure rate, too time consuming, whatever – they’ve simply avoided doing them. consciously made the choice to turn them down or refer [...]
is that a light at the end of the tunnel?
lately i’m driven to the point of madness with all the conflicting news reports and industry prognostications that are at odds with one another from one day to the next. purchase mortgage applications are up, pending home sales are down, showings are stagnant and closed transactions are off from a year ago. gdp estimates from earlier in the year are revised, showing economic growth much less than thought. new home sales are up. oops, we meant down. no wait. they’re flat.
3 surefire ways to kill your business with social media
kill your business with social media? i’m convinced it can happen. here’s how: ignore social media – there are still a large number of folks that don’t see the need to engage in social media in any form – facebook, linkedin, activerain, blogging, youtube or twitter. they still don’t see the need, don’t understand it, [...]
keeping networks green
six words of advice to those new to social networking if you’re relatively new to social networking, let me offer one word of advice: don’t talk business all the time. ok, that’s more like six words of advice, but it bears repeating: don’t talk business all the time. there. now you’ve got twelve words of [...]
facebook smackdown
in a recent exchange of missives between some real estate practitioners on facebook, i couldn’t help but wonder, do these people know these exchanges are visible? are they cognizant of the fact that everyone in their networks can see their posts? do they not know how a wall post works? oh yeah? it all started with [...]
i’d like to buy a vowel…
if you’ve been in this industry even a short time, you’ve noticed the onslaught of letters – a.k.a. designations – following behind many agents’ names. achieving these designations can represent quite an accomplishment and an investment of time and money, not to mention gathering some worthwhile knowledge and skills to provide a higher level of [...]
green? are you sure?
don’t get me wrong. i’m all for the national association of realtors green initiatives. education, designations, resources on their website, pr and advertising campaigns. let’s face it – they’ve got it goin’ on when it comes to heightening environmental consciousness. but when you’re closing transactions that require 6 pounds of paper to fulfill every party’s [...]
ain’t no silver bullet
i recently spent time in an instructor development workshop presented by tom martin of the instructor training institute (iti). it was some of the best training i’ve attended in my 19+ years in the real estate industry, and certainly took effort. for 3.5 days we pushed the envelope and went outside of our comfort zones. it [...]