12 February 2010
By brad
In brokerage, management, sales
kill your business with social media? i’m convinced it can happen. here’s how:
ignore social media – there are still a large number of folks that don’t see the need to engage in social media in any form – facebook, linkedin, activerain, blogging, youtube or twitter. they still don’t see the need, don’t understand it, or [...]
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blog, blogging, facebook, sales, selling, social media, social networking, twitter
20 January 2010
By brad
In sales
six words of advice to those new to social networking
if you’re relatively new to social networking, let me offer one word of advice: don’t talk business all the time. ok, that’s more like six words of advice, but it bears repeating: don’t talk business all the time. there. now you’ve got twelve words of advice.
what [...]
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advice, facebook, marketing, pollution, real estate, realtor, sales, social media, social networking, status updates, twitter
15 January 2010
By brad
In brokerage, management, sales
in a recent exchange of missives between some real estate practitioners on facebook, i couldn’t help but wonder, do these people know these exchanges are visible? are they cognizant of the fact that everyone in their networks can see their posts? do they not know how a wall post works?
oh yeah?
it all started with a comment [...]
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brokerage, brokerage management, crazy, facebook, real estate, realtor, sales, smackdown
02 January 2010
By brad
In brokerage, sales
if you’ve been in this industry even a short time, you’ve noticed the onslaught of letters – a.k.a. designations – following behind many agents’ names. achieving these designations can represent quite an accomplishment and an investment of time and money, not to mention gathering some worthwhile knowledge and skills to provide a higher level of [...]
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brokerage, development, learning, real estate, sales
15 December 2009
By brad
In brokerage
don’t get me wrong. i’m all for the national association of realtors green initiatives. education, designations, resources on their website, pr and advertising campaigns. let’s face it – they’ve got it goin’ on when it comes to heightening environmental consciousness.
but when you’re closing transactions that require 6 pounds of paper to fulfill every party’s legal [...]
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brokerage, brokerage management, environmental, green, real estate, realtor, sales, sustainability, transaction
15 October 2009
By brad
In brokerage, management, sales
i recently spent time in an instructor development workshop presented by tom martin of the instructor training institute (iti). it was some of the best training i’ve attended in my 19+ years in the real estate industry, and certainly took effort. for 3.5 days we pushed the envelope and went outside of our comfort zones. it [...]
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brokerage, development, growth, learning, magic pill, real estate, sales, silver bullet