you’re kidding me, right?!? recently one of our short sales was denied in equator. the reason listed was “oops”. as a company that manages and facilitates short sales all day everyday, we seem to hear it all! although there have been some significant strides made in the right direction, including the implementation of equator by [...]
Tag Archive > real estate
but my agents don’t have smart phones
the other week i posted a blurb on my facebook fan page on qr codes, two dimensional bar codes that deliver information such as web sites, web-hosted pdfs and contact information to the user when the codes are scanned from a hand-held device. these codes got their name because they are “quick response” content delivery [...]
hold on to your license
designed to promote a single property listed for sale by a broker, the single listing fan page offers the opportunity to showcase the property, giving all the salient facts, price, location and multiple photo albums. tied together with the rest of the marketing campaign, this newest form of digital promotion is designed to get more eyeballs on the property. what with multiple property sites to advertise on, email marketing campaigns, virtual tours and such, this added “feature sheet” really rounds out the marketing strategy for the property. and it certainly couldn’t hurt, right?
short sale avoidance
i’ve had more than a few real estate agents from around the country telling me they’re not doing short sales in their business right now. for whatever reason – too labor intensive, high failure rate, too time consuming, whatever – they’ve simply avoided doing them. consciously made the choice to turn them down or refer [...]
keeping networks green
six words of advice to those new to social networking if you’re relatively new to social networking, let me offer one word of advice: don’t talk business all the time. ok, that’s more like six words of advice, but it bears repeating: don’t talk business all the time. there. now you’ve got twelve words of [...]
facebook smackdown
in a recent exchange of missives between some real estate practitioners on facebook, i couldn’t help but wonder, do these people know these exchanges are visible? are they cognizant of the fact that everyone in their networks can see their posts? do they not know how a wall post works? oh yeah? it all started with [...]
i’d like to buy a vowel…
if you’ve been in this industry even a short time, you’ve noticed the onslaught of letters – a.k.a. designations – following behind many agents’ names. achieving these designations can represent quite an accomplishment and an investment of time and money, not to mention gathering some worthwhile knowledge and skills to provide a higher level of [...]
green? are you sure?
don’t get me wrong. i’m all for the national association of realtors green initiatives. education, designations, resources on their website, pr and advertising campaigns. let’s face it – they’ve got it goin’ on when it comes to heightening environmental consciousness. but when you’re closing transactions that require 6 pounds of paper to fulfill every party’s [...]
overwhelmed, oblivious or ostrich?
i’m seeing posts on facebook that clearly violate most states’ advertising requirements, and tweets that would cause ambulance chasing attorneys to salivate over the chance to sue an agent and company over their breach of fiduciary duty. not to mention all the possible violations of article 12 of the realtor code of ethics. it’s crazy to say the least.
ain’t no silver bullet
i recently spent time in an instructor development workshop presented by tom martin of the instructor training institute (iti). it was some of the best training i’ve attended in my 19+ years in the real estate industry, and certainly took effort. for 3.5 days we pushed the envelope and went outside of our comfort zones. it [...]
