designed to promote a single property listed for sale by a broker, the single listing fan page offers the opportunity to showcase the property, giving all the salient facts, price, location and multiple photo albums. tied together with the rest of the marketing campaign, this newest form of digital promotion is designed to get more eyeballs on the property. what with multiple property sites to advertise on, email marketing campaigns, virtual tours and such, this added “feature sheet” really rounds out the marketing strategy for the property. and it certainly couldn’t hurt, right?
Tag Archive > brokerage management
modern day hatchet job
big brand realty recently had a client that wasn’t too pleased with their listing agent’s marketing of the client’s home. having found no sympathy from the managing broker at big brand real estate, the consumer decided to post several scathing commentaries on highly trafficked sites on the web. unbeknownst to big brand realty, several parties climbed on [...]
facebook smackdown
in a recent exchange of missives between some real estate practitioners on facebook, i couldn’t help but wonder, do these people know these exchanges are visible? are they cognizant of the fact that everyone in their networks can see their posts? do they not know how a wall post works? oh yeah? it all started with [...]
green? are you sure?
don’t get me wrong. i’m all for the national association of realtors green initiatives. education, designations, resources on their website, pr and advertising campaigns. let’s face it – they’ve got it goin’ on when it comes to heightening environmental consciousness. but when you’re closing transactions that require 6 pounds of paper to fulfill every party’s [...]
overwhelmed, oblivious or ostrich?
i’m seeing posts on facebook that clearly violate most states’ advertising requirements, and tweets that would cause ambulance chasing attorneys to salivate over the chance to sue an agent and company over their breach of fiduciary duty. not to mention all the possible violations of article 12 of the realtor code of ethics. it’s crazy to say the least.