i’ve spoken in front of several thousand real estate professionals in the past year, and i’ve had great response to my message that we have to engage in the social spaces on the web if we’re going to stay competitive. heck, even stay in business!
still, i do have some recalcitrant brokers and agents that find [...]
Category > sales
top 10 excuses for avoiding social media
modern day hatchet job
big brand realty recently had a client that wasn’t too pleased with their listing agent’s marketing of the client’s home. having found no sympathy from the managing broker at big brand real estate, the consumer decided to post several scathing commentaries on highly trafficked sites on the web. unbeknownst to big brand realty, several parties climbed on [...]
3 surefire ways to kill your business with social media
kill your business with social media? i’m convinced it can happen. here’s how:
ignore social media – there are still a large number of folks that don’t see the need to engage in social media in any form – facebook, linkedin, activerain, blogging, youtube or twitter. they still don’t see the need, don’t understand it, or [...]
keeping networks green
six words of advice to those new to social networking
if you’re relatively new to social networking, let me offer one word of advice: don’t talk business all the time. ok, that’s more like six words of advice, but it bears repeating: don’t talk business all the time. there. now you’ve got twelve words of advice.
what [...]
facebook smackdown
in a recent exchange of missives between some real estate practitioners on facebook, i couldn’t help but wonder, do these people know these exchanges are visible? are they cognizant of the fact that everyone in their networks can see their posts? do they not know how a wall post works?
oh yeah?
it all started with a comment [...]
i’d like to buy a vowel…
if you’ve been in this industry even a short time, you’ve noticed the onslaught of letters – a.k.a. designations – following behind many agents’ names. achieving these designations can represent quite an accomplishment and an investment of time and money, not to mention gathering some worthwhile knowledge and skills to provide a higher level of [...]
blogging from my iphone
i tweet from my iphone, so why not blog from it too?
the concept borders on insanity i know, especially considering the iphone’s touch screen keyboard is designed for fingers the width of a pencil. hell, it took me six tries to type “designed” right now.
and i’d be crazy to think i could write anything of [...]
claim your blog
you’re up mr. can’t-blog-in-6-weeks-cuz-you’re-too-friggin-busy
given the fact that the upcoming stewart title success series class is on the topic of advanced blogging, and my man derec shuler (@derecshuler on twitter) has tasked me with the section on publicizing and registering a blog, i figured i’d make this an interactive example using technorati to claim your blog.
some that follow me [...]
ain’t no silver bullet
i recently spent time in an instructor development workshop presented by tom martin of the instructor training institute (iti). it was some of the best training i’ve attended in my 19+ years in the real estate industry, and certainly took effort. for 3.5 days we pushed the envelope and went outside of our comfort zones. it [...]