big brand realty recently had a client that wasn’t too pleased with their listing agent’s marketing of the client’s home. having found no sympathy from the managing broker at big brand real estate, the consumer decided to post several scathing commentaries on highly trafficked sites on the web. unbeknownst to big brand realty, several parties climbed on [...]
Category > management
3 surefire ways to kill your business with social media
kill your business with social media? i’m convinced it can happen. here’s how:
ignore social media – there are still a large number of folks that don’t see the need to engage in social media in any form – facebook, linkedin, activerain, blogging, youtube or twitter. they still don’t see the need, don’t understand it, or [...]
facebook smackdown
in a recent exchange of missives between some real estate practitioners on facebook, i couldn’t help but wonder, do these people know these exchanges are visible? are they cognizant of the fact that everyone in their networks can see their posts? do they not know how a wall post works?
oh yeah?
it all started with a comment [...]
overwhelmed, oblivious or ostrich?
i’m seeing posts on facebook that clearly violate most states’ advertising requirements, and tweets that would cause ambulance chasing attorneys to salivate over the chance to sue an agent and company over their breach of fiduciary duty. not to mention all the possible violations of article 12 of the realtor code of ethics. it’s crazy to say the least.
claim your blog
you’re up mr. can’t-blog-in-6-weeks-cuz-you’re-too-friggin-busy
given the fact that the upcoming stewart title success series class is on the topic of advanced blogging, and my man derec shuler (@derecshuler on twitter) has tasked me with the section on publicizing and registering a blog, i figured i’d make this an interactive example using technorati to claim your blog.
some that follow me [...]
ain’t no silver bullet
i recently spent time in an instructor development workshop presented by tom martin of the instructor training institute (iti). it was some of the best training i’ve attended in my 19+ years in the real estate industry, and certainly took effort. for 3.5 days we pushed the envelope and went outside of our comfort zones. it [...]