from time to time my travel allows me to observe people in a variety of different settings. a recent trip gave me an opportunity to listen to a salesman making calls to prospects from a table in a restaurant. not that I was eavesdropping. this gentleman managed to make himself heard as he went down [...]
Author Archive > admin
hello! anybody there?
so we all know the rules of decency, civility and common sense are out the window in this day and age. you witness it with every loudmouth on an airplane that continues to talk on their cell phone long after the announcement they’ve closed the doors. or the belligerent customer with a complaint in a [...]
but my agents don’t have smart phones
the other week i posted a blurb on my facebook fan page on qr codes, two dimensional bar codes that deliver information such as web sites, web-hosted pdfs and contact information to the user when the codes are scanned from a hand-held device. these codes got their name because they are “quick response” content delivery [...]
hold on to your license
designed to promote a single property listed for sale by a broker, the single listing fan page offers the opportunity to showcase the property, giving all the salient facts, price, location and multiple photo albums. tied together with the rest of the marketing campaign, this newest form of digital promotion is designed to get more eyeballs on the property. what with multiple property sites to advertise on, email marketing campaigns, virtual tours and such, this added “feature sheet” really rounds out the marketing strategy for the property. and it certainly couldn’t hurt, right?
scary stuff
now i’m not much into dire predictions of utter financial collapse, but this post made me stop and think. no, “shudder” is the word. especially if this crisis affects an already tenuous housing recovery (did i just say recovery?) by further causing unrest and unease in the mortgage industry.
short sale avoidance
i’ve had more than a few real estate agents from around the country telling me they’re not doing short sales in their business right now. for whatever reason – too labor intensive, high failure rate, too time consuming, whatever – they’ve simply avoided doing them. consciously made the choice to turn them down or refer [...]
is that a light at the end of the tunnel?
lately i’m driven to the point of madness with all the conflicting news reports and industry prognostications that are at odds with one another from one day to the next. purchase mortgage applications are up, pending home sales are down, showings are stagnant and closed transactions are off from a year ago. gdp estimates from earlier in the year are revised, showing economic growth much less than thought. new home sales are up. oops, we meant down. no wait. they’re flat.
in case you were wondering…
no, i’m still here. still alive. just had to take a break. a lot of people will tell you at points in their existence “life got in the way.” life is the way. live it. the rest gets in the way of life. so i’ve managed to recenter myself after many personal challenges and refocus [...]
don’t get crazy with status syndication
there was a recent interview i read of a social media consultant’s take on status update tools that syndicate or “autoblast” your status to numerous social networks. you know the tools – ping, hootsuite and so on. this individual suggested that people avoid these tools entirely. well, as i’ve said in the past, there is [...]
modern day hatchet job
big brand realty recently had a client that wasn’t too pleased with their listing agent’s marketing of the client’s home. having found no sympathy from the managing broker at big brand real estate, the consumer decided to post several scathing commentaries on highly trafficked sites on the web. unbeknownst to big brand realty, several parties climbed on [...]
