i’ve spoken in front of several thousand real estate professionals in the past year, and i’ve had great response to my message that we have to engage in the social spaces on the web if we’re going to stay competitive. heck, even stay in business! still, i do have some recalcitrant brokers and agents that [...]
Archive > February 2010
don’t get crazy with status syndication
there was a recent interview i read of a social media consultant’s take on status update tools that syndicate or “autoblast” your status to numerous social networks. you know the tools – ping, hootsuite and so on. this individual suggested that people avoid these tools entirely. well, as i’ve said in the past, there is [...]
modern day hatchet job
big brand realty recently had a client that wasn’t too pleased with their listing agent’s marketing of the client’s home. having found no sympathy from the managing broker at big brand real estate, the consumer decided to post several scathing commentaries on highly trafficked sites on the web. unbeknownst to big brand realty, several parties climbed on [...]
3 surefire ways to kill your business with social media
kill your business with social media? i’m convinced it can happen. here’s how: ignore social media – there are still a large number of folks that don’t see the need to engage in social media in any form – facebook, linkedin, activerain, blogging, youtube or twitter. they still don’t see the need, don’t understand it, [...]